User authentication is a cornerstone of a healthy social network on Mait.me and across the Maitreja ecosystem. At the heart of our approach lies KWYTT (Know Who You're Talking To) — a non-invasive, motivational authentication system designed to encourage users to verify their identity voluntarily.

The system provides exclusive benefits and features to verified members, creating a strong incentive for users to participate. Authentication comes in multiple levels, from standard email verification to more advanced methods like KYC (Know Your Customer), which requires identity card verification. The highest authentication level is primarily intended for users offering products or services, ensuring that transactions and interactions remain secure and trustworthy.

While no system can be completely foolproof, even with verified users, KWYTT is designed to enhance mutual trust within the community. Authentication also plays a crucial role in online discussions — verified users understand that they are no longer entirely anonymous, which can improve the quality and accountability of communication. This approach is central to fostering a safe, reliable, and healthy social network on Mait.me.

In addition, we're developing a video origin verification tool, planned to be implemented in phases across our MAIT Tell and MAIT Play apps and later extended to external partners. This tool will allow the platform to confirm that a video was posted by a specific user or creator, enhancing authenticity and combatting misinformation or fraudulent content.

By combining KWYTT authentication with video origin verification, the Maitreja ecosystem sets a new standard for trust, transparency, and security in social networks and Web3 applications.